Holding a sale will give them incentive to purchase.
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Place it too early in the process, (before that special offer or promotion), and it is like suddenly demanding money from your customer when they are only halfway through the purchasing decision process.
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Move it to the side and make room for a creative headline.
This is good news for managers like you because, when the behavioral changes become apparent, and meet your public relations program’s original behavior modification goal, your PR effort has succeeded. Avoid long, complex sentences built up of multiple thoughts. Sprinkle lightly with instant coffee powder.
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And because letters persuade people to buy.
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This will increase the number of people that subscribe to your ezine by showing them what your ezine has done for other people - how it has helped them, provided them with valuable information, showed them how to promote their businesses etc.
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